COACH | Evergreen Tabby Best of
Coach Evergreen Tabby 2025- Best of
Developed an evergreen 360° brand experience for COACH’s iconic Tabby bag, leading the project from strategic planning and concept development through detailed design execution and production oversight.
Designed and delivered global projects ( ~ 50 locations worldwide) spanning pop-ups and bespoke installations across retail and outlet in-store environments, as well as department stores, ensuring consistent brand expression across diverse markets and formats.
temporary store | Korea The Hyundai
Pop Up | Sydney Paddington
Pop Up | Korea Musinsa Seongsu
Pop Up | China shanghai iapm
Pop Up | Indonesia ASHTA District 8
Pop Up | China shanghai Daimaru
Out of Home | Taiwan
Bespoke Pop Up | Japan Isetan The Stage
Retail | UK selfridges oxford
All Images courtesy by Coach.
