COACH | Spring 2023 Japan Pop up
Coach SS23 The Tabby Shop- 2023 pop up in japan
Located at the historic Unknown space in Harajuku, Japan.
A bespoke pop-up with a fully immersive experience focusing on localization, interactivity, 5 senses, co-creation & self-expression.
Led the project from coming up with ideas to designing it, with a special focus on adding Japanese-inspired elements to make it more localized within the SS23 theme.
All Images courtesy by Coach.